Digital Brand Manager Job Description Updated
2022 Edition of the Internet and IT Job Description Handiguide Available for Immediate download
Digital Brand Manager Job Description
Full definition of the Digital Brand Manager position
The 2022 Edition of the Internet and IT Job Descriptions Handiguide is now available for immediate download. One of the job descriptions that was updated was that of the Digital Brand Manager. Below is a copy of the full description for your review.
To read more on this edition go to https://www.e-janco.com/it-job-descriptions.htm or to order it click on the link below:
Digital Brand Manager Job Description
Position Purpose
The Digital Brand Manager is responsible for digital consumer experiences across the entire enterprise and its operations. The Digital Brand Manager helps a company drive growth in its brands and product lines by converting traditional physical brand management processes to social media ones, and oversees the rapidly changing digital sectors like mobile applications, social media, and Internet-based marketing. The Digital Band Manager is responsible for executing and evolving the enterprise’s Social Media Strategy based on performance & emerging company/consumer needs. This includes but is not limited to: channel roles, content strategy, and Social Persona Development.
Problems and Challenges
The major challenge for this individual is defining the social media presence of the enterprise’s brands and products while balancing digital assets and computing services with financial and marketing needs. This is to be accomplished with the use of technology that supports both self-generated brand awareness and growth. Seamless integration of social media and marketing assets from the customer, through product and service design, through financial statements, and management reporting is a primary concern.
Social media presence is the focal point for this position within the enterprise. As such, it is extremely important to the enterprise’s current and future brand presence. The Digital Brand Manager ensures the continued success of these areas while simultaneously minimizing costs and maximizing marketing and advertising performance.
Challenges include:
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