Free OmniCommerce Job Descriptions download

The 2025 edition of the OmniCommerce Strategy (ISBN 9781881218562) has just been released - As a subscriber to our newsletter you can download two free OmniCommerce Job Descriptions in PDF format.

Evolution of the marketplace from Brick and Mortar to the OmniCommerce Paradigm is currently accelerating.

The marketplace is changing, and CIOs are being driven towards OmniCommerce solutions. The primary drivers are a desire for enhanced brand consistency, increased sales and traffic, enhanced customer experience, improved customer loyalty, advanced data collection, streamlined operations, and increased competitive advantage.

The evolution of the marketplace from brick-and-mortar to the OmniCommerce Paradigm is currently accelerating.

CIOs are being driven towards OmniCommerce solutions. The primary drivers are a desire for enhanced brand consistency, increased sales and traffic, enhanced customer experience, improved customer loyalty, advanced data collection, streamlined operations, and increased competitive advantage.

The emergence of omnicommerce as a philosophy reflects the rising importance of payments as a cornerstone in each customer journey. Omnicommerce is about organizing your retail strategy toward the goal of creating simple personalized shopping experiences that are favored by customers—and improve the bottom line.

CIOs need to have the right foundation. Leadership begins with having a strategy in place that works and then having the right people in place to create and implement them. Factors to consider include

1. Platform consistency. Here's where the rubber meets the road in an omni-channel world. Will the customer/user have the same experience on the web, in the brick and mortar facility, and on their mobile devices? Accomplish this by breaking down internal silos and centralizing operations, people and product information.
   

2. Implement a flexible platform. The technology platform is critical to a successful omni-commerce strategy. Is it scalable? Is it designed to promote a rich, immersive experience? Making the right investment in the right platform can also help support a best-in-class content strategy.
   

3. Keep emerging platforms in mind. If executed strategically, mobile and social platforms should be part of a successful experience-driven omnicommerce. Mine available data to see which mobile channels your customers/users use most, and embrace them. In addition, social engagement requires a commitment to authenticity. Brands must be prepared to drive relevant dialogue with consumers and users in the social world.
   

4. Ensure IT and marketing agility. Look for out-of-the-box adaptive components that speed implementation time for new and updated sites. Look for platforms that include reporting, metrics, merchandising, and marketing tools that enable enterprises to rapidly customize product pages, shopping carts, and checkout options based on target visitor segmentation and evolving merchandising strategies.