Business mobile usage is exploding and becoming an increasingly powerful tool for marketers to connect with consumers around the world. Statistics show that professional text message use is expected to continue growing through the end of this decade. Although few in-depth studies focused on text messaging statistics have been done in the past, recent reports are beginning to shed light on the opportunities and help us grasp the size and potential impact on businesses.
5 billion people globally send and receive SMS messages.
Over 300 million people in North America use text messages
The mobile industry had a revenue of $3 trillion last year
3.3 billion people access the internet via mobile. It’s predicted that by 2025, 72.6% of internet users will access the web via mobile only, using their smartphones
4 to 4.3 billion people are expected to own a smartphone by the end of the decade
Management Focus
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