The Digital Brand Manager is responsible for digital consumer experiences across the entire enterprise and its operations. The Digital Brand Manager helps a company drive growth in its brands and product lines by converting traditional physical brand management processes to social media ones and oversees the rapidly changing digital sectors like mobile applications, social media, and Internet-based marketing. The Digital Band Manager is responsible for executing and evolving the enterprise’s Social Media Strategy based on performance & emerging company/consumer needs. This includes but is not limited to channel roles, content strategy, and Social Persona Development.
Digital Brand Manager is not only a brand and product line expert, but also a seasoned technology expert. The Digital Brand Manager is responsible for the adoption of social media technologies across the entire business. As with most top-level technology and brand management titles, the responsibilities are set by the organization's C-Level executives.
Salary for Digital Brand Manager
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